7 Steps To Getting Rich From Any MLM Program - Part 5 : MLM

Step Three: Leverage

I’ve mentioned leverage numerous times throughout this report. Obviously, leverage is a crucial part of the total system, but why, and how?

Leverage is all about resources; namely the resources you have available to grow your business faster, and more effectively. The two resources I’ve mentioned again and again are time and money.

Let’s look at leveraging your time first...

One of the reasons people start Internet-based businesses is because they want to control their own schedule. The ultimate goal is to create a sizable income without having to work the same (or more) number of hours as you’d work in a regular job.

In essence, part of the allure of an Internet business is having more free time to spend on family, friends, hobbies, vacations, etc. However, in order to do this, you must make the most of the time spent on your business.

This means finding powerful shortcuts that return more in the way of results than they take from you in the time spent on executing them. As you’ve seen so far, one of these shortcuts is in automating your business.

Automation saves you time because it cuts down on many of the repetitive tasks involved in running the business (lead generation, follow-up, etc.)

Logic dictates that the more things you can find to automate, the more time you’ll free up. We’ll talk a bit more about this in Step Six.

Let’s move on for now to leveraging money...

What we’re really talking about here is leveraging a portion of your profits by re-investing them into the growth of your business.

Although it’s tempting to go on a personal spending-spree when you first start making real money, you should keep this impulse in check. Set aside something for yourself, and set aside something for your business.

What you want to do is increase the amount of money you re-invest each time your profits increase.


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7 Steps To Getting Rich From Any MLM Program - Part 4 : MLM

Step Two: Multiple Streams of Income (Including Residual Income)

Here’s the truth of the matter: You aren’t going to get rich on just one stream of income. You might be able to make "decent" money or even something in the low six-figures in exceptional cases - but, that’s not what you want. You want to go for the big money, right? There’s absolutely no reason why you shouldn’t, either, since this system puts the serious income within your reach.

So, rather than sticking to just one MLM program, you need to run your marketing system on multiple programs, for multiple streams of income.

Here’s why...

There will always be limitations inherent in any program - in terms of both income and longevity.

A solid company isn’t likely to go under out of the blue, but you still don’t want to depend on it as your sole source of income. What would you do if it disappeared?

Consider the cap on your earning with one company as well. Sure, maybe it’s a great company and your income "ceiling" is something fantastic, like $50,000 per month - but, why stay stuck at fifty-grand a month, if you could just as easily earn one-hundred grand? That’s a $600,000 per year difference in income!

Another thing you want to throw into the mix is residual/passive income.

The idea of residual income entered the mainstream primarily through the real estate industry. When you own several homes, for example, you can turn around and rent them out to generate a guaranteed monthly income.

In the world of MLM and affiliate marketing, this concept is played out through memberships and subscriptions.

For example, let’s say you find a "buyer’s club" that’s run as an MLM. Members of the buyer’s club get access to products at wholesale prices as long as they pay their monthly membership fee.

If you earn a commission on this monthly fee, then you’re getting a guaranteed amount of income each month from that referral, for as long as that referral remains a paying customer.

Or, let’s say you find a subscription-based book club MLM program. Maybe there are 3 different levels of subscriptions, each with different price points, and they auto-renew every 6 months. Again, you’d have a residual commission for each subscription level.

It doesn’t matter whether you’re getting monthly or quarterly or yearly. If its residual/passive income, then it is income you’ve earned by making the referral just once. You do the work once, and get paid for it over and over again.

If you truly want to get rich in MLM, then you need these multiple-streams of income, and you need to have some passive/residual streams included. Doing so gives you more power and more leverage over the long haul.


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7 Steps To Getting Rich From Any MLM Program - Part 3 : MLM

You can address some of these objections up front during the first series, but you should plan for a second series to address even more than that, and in more detail. This second series should take a slightly different tone and approach than what you used in your first follow-ups.

Let me give you an example...

Let’s say you’ve come up with the following list of objections, along with a strategy for responding to each one:

· "I don’t believe it actually works" (needs more proof)

· "I tried this before somewhere else and got ripped off" (needs not only proof, but more reasons to trust my recommendation. Credibility issue. Provide more value.)

· "The price is too high." (Re-emphasize return on investment. Show more income proof.)

You’ll want to address these objections in-depth, but not all at once!

There’s enough material here for you to create at least another 7 e-mails for the next series. You could, for example, devote 2 messages a piece towards each objection - and 1 message towards sending your list an unexpected gift (something free, but of high perceived value).

In this way, you’re not only addressing the fence-sitters, you’re also building trust and credibility with your entire list.

What Happens Next?

Your starting goal should be to perfect the basic steps of getting your system running and converting for you:

· Choose a niche

· Drive targeted traffic

· Capture leads

· Follow up with leads

· Adjust as necessary to improve conversion

Just get this down with your first program. Once you’ve got a steady stream of results coming in, you can implement the remaining steps.


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7 Steps To Getting Rich From Any MLM Program - Part 2 : MLM

A complete marketing system works without regard to niche. In other words, your system is like a generic template you can use over and over again for any niche.

Does that make sense?

What I’m hoping to get across here is that the path to conversion does not change.

Your marketing system must always include some form of squeeze page, lead capture and e-mail follow-up.

A high converting squeeze page is critical component #1 in your marketing system!

In order to ensure the highest possible opt-in conversion rates, you need to offer something of high perceived value as an incentive to opt-in.

Below is a perfect example of a high converting squeeze page:


Now, let’s look at the second critical component: THE FOLLOW-UP

The "How To" information delivered in your follow-ups should achieve several objectives at once:

1. Build familiarity and trust - Introduce yourself and give your background on your experience with the program you’re involved in.

2. Provide value upfront - You could offer a mini-course filled with great content about the marketing system you’re using to build your downline.

3. Reinforce the sales letter - Your "mini-course" will repeat and reinforce the highlights of the sales letter, putting the offer back in front of the prospect again and again.

There’s really no limit to how long a course like this can be. Usually, though, you will have initial follow-up information structured in a special format e.g., a mini-course, free special report or a combination of both.

Again, this all goes towards selling people on the program while it’s fresh on the prospect’s mind.

BUT, your follow-ups don’t have to end at this point... and they shouldn’t!

You see, there are some extra cases you’ll want to factor in when designing the follow-up portion of your marketing system, such as:

º Fence-sitters and other types of non-buyers who do not respond to your offer during the initial follow-up series.

º Other programs you want to introduce to your leads.

º Anything else you can think of to squeeze more leverage out of your list.

The most significant case to examine is that of the "fence-sitter" or "non-buyer". When you sit down to write your first follow-up series, you’ll want to think about some of the "objections" people will come up with against your offer.


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7 Steps To Getting Rich From Any MLM Program - Part 1 : MLM

Here are the 7 steps...

1 - Marketing System

2 - Multiple Streams of Income

3 - Leverage

4 - Duplication

5 - Replication

6 - Automation

7 - Retention

Let’s cover each step in more detail...

Step One: Marketing System

Before you begin with any MLM program, you need to have a marketing system in place. Your system does not have to reflect the model briefly covered above, but you need to have at least the following in place:

º Lead-generating web site.

º Autoresponder for collecting leads and following up.

º Focus in on a niche.

In other words, you need the basics of the above model in place, but you don’t have to start off promoting too many programs. The key is just to get going and start getting some results you can leverage into expanding your business.

Your marketing system should also follow a clear, logical path towards conversion. Put another way, you want a step-by-step strategy which:

1 - Drives targeted visitors to your web site...

2 - Converts those visitors into leads...

3 - Converts those leads into customers and/or downline members.

Reminder: Your first step is always to choose a targeted niche. Everything you do from there on, is focused towards creating the proper Internet marketing strategy for that niche.

Let me elaborate on that a bit...

Your niche determines:

· The type of products you promote...

· The type of customer or downline prospect you’re looking for...

· The key words and key phrases you use for targeted advertising to get targeted traffic to your site...

· Other methods beyond pay-per-click that you use for targeted traffic (e.g. Forums, Reprint articles, etc)...

· The tone of your copy writing, and how you position yourself and your offer to the market.

In other words, the niche you go into will determine the best strategy for:

· Driving qualified traffic to your lead capture page...

· Positioning your offer in a way that speaks to that particular market.

Note: Your traffic and positioning strategies do NOT represent your whole marketing system. Rather, these are just the variables within the system.


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New Age Internet MLM (the lazy way) - Part 7 : MLM

After joining the listed programs, you would simply enter your affiliate ID’s on the sign-up form and click submit. From there, the custom made software I developed, automatically creates a replicated page populated with your affiliate links. At that time, the software emails you a special URL for the system and you have a money making website set-up in seconds.

What makes this system unique is that during step #3 of the process, I allow you to "plug-in" any program you want to promote to your personal referrals.

This way you are not restricted ONLY to the programs I have added to the system. (My current members love the idea of being able to advertise their primary business.)

Everything is set to run automatically. All you have to do is send targeted traffic to your site.

The core principle behind this concept is that it’s better to have multiple streams of income, than to rely on just one or two sources.

This 3 step strategy represents a solution to the "problem" of marketing multiple programs effectively in one place.

The key to the solution is:

º Good products with proven track records, and excellent payout structures.

º Finding the right mix of products/programs. Some pay one-time commissions, while others are residual programs that pay out month after month.

º Putting everything together in an automated promotional system.

There is a special bonus at the end of this eBook that explains this system in more detail.

For now, let’s move on...


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New Age Internet MLM (the lazy way) - Part 6 : MLM

Meanwhile, you can spend your time on generating additional traffic and leads, or even setting up a second web site for a new program.

Results = Leverage

When you improve the targeting of your leads, you get better conversion rates. When you improve your follow-up with leads, you get better conversion rates.

Better conversion rates = better results = leverage.

And what can you do with leverage?

You can flat out dominate just about any program you’re involved in. When you use an automated, internet-based system like we’ve described so far, you earn more money in less time, and with less effort.

This means you’ve now got the resources to re-invest into your business, or into setting up another one. It becomes a positive feedback loop. Leverage allows you to generate even more resources, which you can leverage again, to generate still more resources.

You have every reason to implement your own lazy, internet-based MLM marketing system, and not a single excuse for doing otherwise. Your profits can only multiply.

Are you with me so far?

I’m going to show the seven-step method for pulling all of this together in a moment.

First, though, I want to tell you about one successful online MLM system. I’ll use it as an example of internet-based MLM marketing in action. I want you to see what it looks like when all the pieces come together.

This system is entirely internet-based. It’s not just marketed on-line. The products offered by the program are also only available on-line. This program is a masterpiece of "automation", as well as a very good specimen for studying MLM as a "souped up" form of affiliate marketing.

I promise this will all make sense soon enough :)

That said, I’ll stop beating around the bush now and introduce you to:

My Proven "3 Step" Recruiting Strategy...

It’s a simple 3 step system where visitors are invited to join several high quality affiliate programs. Some of the programs are multi-level income programs while others are traffic generators that offer single payout affiliate programs.


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New Age Internet MLM (the lazy way) - Part 5 : MLM

The follow-up e-mails are the most important part in this equation.

Just think for a moment about everything you need to convey to people when marketing an MLM off-line. You’ve got to tell them about the opportunity, about the company, about the payment structure, about the products... and, you’ve got to do it persuasively in a short amount of time.

Now, imagine if you had a captive audience? And imagine if you had as much time as you needed to explain the opportunity in detail?

You get to do exactly that when you create an autoresponder series. An autoresponder series is just a collection of pre-written e-mails. You store each of these e-mails as separate messages in your autoresponder.

Now, here’s where it gets good: you have the ability to schedule these messages to go out however you want.

Let’s say you want to tell your prospects about your MLM program over the course of 7 days. No problem! All you have to do is create 7 messages one for each day and tell your autoresponder to delay each message one day relative to the previous.

A sample series done this way might look like the following:

Day 1: (Send immediately upon subscription):

Subject: Thank You! Here’s the information you requested about MLM.

Day 2: Subject: How Much Can You Earn with XYZ MLM?

Day 3: Subject: A Success Story from One of XYZ’s members.

And so on, and so forth... until you’ve covered everything you think you need to cover in order to sell people on the program.

Ideally, you’ll be working in a program that allows you to refer people to the company’s web site using a unique referral link to credit you with sales and sign-ups of new downline members.

If that’s not the case with the program you’re in, you can still include the necessary referral information in each message be it a telephone number, a physical address, etc.

It’s smooth sailing from there. You only need to write your series one time, and load it into the program. All the work is done upfront, and after that "set it and forget it." All of your carefully crafted sales material will go out like clockwork to each new lead who joins your list, and you don’t have to lift a finger.


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