New Age Internet MLM (the lazy way) - Part 5 : MLM

The follow-up e-mails are the most important part in this equation.

Just think for a moment about everything you need to convey to people when marketing an MLM off-line. You’ve got to tell them about the opportunity, about the company, about the payment structure, about the products... and, you’ve got to do it persuasively in a short amount of time.

Now, imagine if you had a captive audience? And imagine if you had as much time as you needed to explain the opportunity in detail?

You get to do exactly that when you create an autoresponder series. An autoresponder series is just a collection of pre-written e-mails. You store each of these e-mails as separate messages in your autoresponder.

Now, here’s where it gets good: you have the ability to schedule these messages to go out however you want.

Let’s say you want to tell your prospects about your MLM program over the course of 7 days. No problem! All you have to do is create 7 messages one for each day and tell your autoresponder to delay each message one day relative to the previous.

A sample series done this way might look like the following:

Day 1: (Send immediately upon subscription):

Subject: Thank You! Here’s the information you requested about MLM.

Day 2: Subject: How Much Can You Earn with XYZ MLM?

Day 3: Subject: A Success Story from One of XYZ’s members.

And so on, and so forth... until you’ve covered everything you think you need to cover in order to sell people on the program.

Ideally, you’ll be working in a program that allows you to refer people to the company’s web site using a unique referral link to credit you with sales and sign-ups of new downline members.

If that’s not the case with the program you’re in, you can still include the necessary referral information in each message be it a telephone number, a physical address, etc.

It’s smooth sailing from there. You only need to write your series one time, and load it into the program. All the work is done upfront, and after that "set it and forget it." All of your carefully crafted sales material will go out like clockwork to each new lead who joins your list, and you don’t have to lift a finger.


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