7 Steps To Getting Rich From Any MLM Program - Part 2 : MLM

A complete marketing system works without regard to niche. In other words, your system is like a generic template you can use over and over again for any niche.

Does that make sense?

What I’m hoping to get across here is that the path to conversion does not change.

Your marketing system must always include some form of squeeze page, lead capture and e-mail follow-up.

A high converting squeeze page is critical component #1 in your marketing system!

In order to ensure the highest possible opt-in conversion rates, you need to offer something of high perceived value as an incentive to opt-in.

Below is a perfect example of a high converting squeeze page:


Now, let’s look at the second critical component: THE FOLLOW-UP

The "How To" information delivered in your follow-ups should achieve several objectives at once:

1. Build familiarity and trust - Introduce yourself and give your background on your experience with the program you’re involved in.

2. Provide value upfront - You could offer a mini-course filled with great content about the marketing system you’re using to build your downline.

3. Reinforce the sales letter - Your "mini-course" will repeat and reinforce the highlights of the sales letter, putting the offer back in front of the prospect again and again.

There’s really no limit to how long a course like this can be. Usually, though, you will have initial follow-up information structured in a special format e.g., a mini-course, free special report or a combination of both.

Again, this all goes towards selling people on the program while it’s fresh on the prospect’s mind.

BUT, your follow-ups don’t have to end at this point... and they shouldn’t!

You see, there are some extra cases you’ll want to factor in when designing the follow-up portion of your marketing system, such as:

º Fence-sitters and other types of non-buyers who do not respond to your offer during the initial follow-up series.

º Other programs you want to introduce to your leads.

º Anything else you can think of to squeeze more leverage out of your list.

The most significant case to examine is that of the "fence-sitter" or "non-buyer". When you sit down to write your first follow-up series, you’ll want to think about some of the "objections" people will come up with against your offer.


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