Let me give you an example...
Let’s say you’ve come up with the following list of objections, along with a strategy for responding to each one:
· "I don’t believe it actually works" (needs more proof)
· "I tried this before somewhere else and got ripped off" (needs not only proof, but more reasons to trust my recommendation. Credibility issue. Provide more value.)
· "The price is too high." (Re-emphasize return on investment. Show more income proof.)
You’ll want to address these objections in-depth, but not all at once!
There’s enough material here for you to create at least another 7 e-mails for the next series. You could, for example, devote 2 messages a piece towards each objection - and 1 message towards sending your list an unexpected gift (something free, but of high perceived value).
In this way, you’re not only addressing the fence-sitters, you’re also building trust and credibility with your entire list.
What Happens Next?
Your starting goal should be to perfect the basic steps of getting your system running and converting for you:
· Choose a niche
· Drive targeted traffic
· Capture leads
· Follow up with leads
· Adjust as necessary to improve conversion
Just get this down with your first program. Once you’ve got a steady stream of results coming in, you can implement the remaining steps.

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