New Age Internet MLM (the lazy way) - Part 2 : MLM

Example #1: Targeted Search

You already know what you do when you want to find something on-line, you go to your favorite search engine, and type in a few words to describe your search, right?

Maybe you’re considering buying a new vacuum cleaner, and you want to read some reviews before you make a decision. You would go to Google or Yahoo and type in something like: "top ten vacuum review" or "Hoover upright vacuum reviews" - whatever fits. Well, your prospects are doing the exact same thing.

Every day people are searching on terms which may indicate an interest in the products you’re selling via MLM. Not only that, but every day there are people searching for "MLM opportunities" and "the best MLM programs." These people are potential recruits for your downline.

One of the best ways to reach them is by running advertisements relevant to those searches. You can do this with what’s known as "pay-per-click" advertising. Most of the major search engines offer this type of advertising opportunity.

What pay-per-click allows you to do is have an advertisement, similar to a "mini-classified" ad, show up alongside the search results for a specific key word or key phrase.

Let’s say the phrase used is "multi-level marketing." Now, if your site is highly relevant to the prospect i.e., your site matches what he had in mind when he searched for multi-level marketing, then he’s more than likely to take action on the offer you’ve placed in front of him. This is what targeting is all about...

Right Offer + Right Person = Desired Action

For your MLM program, the action you want the visitor to take is to join your opt-in mailing list by submitting his name and e-mail address, so you can follow up with him.

The type of web page used for this is called a "squeeze page" or "landing page." Landing pages are dedicated to one purpose: getting the visitor to opt-in to your list, and become a lead.

If you aren’t familiar with how landing pages are structured, don’t worry. We’ll talk about that further on in the eBook, and I’ll show you a screen shot from a real, live squueze page.


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