The most time-consuming part of any business is in the process of collecting leads and following up with them.
In off-line marketing, you are forced to do this manually (e.g., returning phone calls, meeting one-on-one, etc.) It’s a lot to manage and you’re forced to make your presentation over and over again.
This is all a thing of the past when you set up your own web site and e-mail opt-in list. You see, there’s this magical tool called an "autoresponder" that can collect leads directly from your web site, and then follow-up with them by e-mail automatically.
If you’re already familiar with autoresponders, you can skip ahead a few paragraphs. If this is totally new to you, though, read on...
Have you ever sent an e-mail to someone and, in a few minutes, received back one of those: "I am currently out of the office" type replies? You can tell right away that the recipient didn’t type this e-mail to you personally. It’s a pre-written message they created before "stepping out of the office" and they set their e-mail account to send this "auto-reply" to every one who sends e-mail to that address.
This is an autoresponder at its most basic.
The type of autoresponder services available today (and these are the kind you’ll want to use) are far more advanced and can be used to manage full-fledged mailing lists.
I recommend you check out Aweber.com, as it’s a prime example of the type of advanced autoresponder we’re talking about here.
What can you do with an autoresponder?
Well, as the name suggests, your autoresponder will play a starring role in automating most of your business. Your autoresponder will handle the subscription requests from visitors who want to opt-in to your e-mail list. It will also manage your follow-up e-mails.
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