Traditional Offline MLM (the hard way) - Part 2 : MLM

Old School Method #2 ® Attempting to Recruit Friends, Family and Strangers

I could almost repeat everything from above here, but I want to put a finer point on the concept.

Off-line recruitment, just like off-line selling, yields too few returns in comparison to the effort invested. You will never build the large, profit-cranking downline of your dreams if you try to recruit all of your members off-line.

Why?

Again, targeting becomes an immediate issue. However, it is not the only obstacle in your path. You will also face a considerable amount of time and work when it comes to educating, training and motivating each new member of your downline.

Remember: your income from any MLM is directly proportional to the size and performance of your downline. You need more than just a dozen people working under you. In fact, you need more along the lines of several hundred. You need as many as you can get...

How are you going to build this kind of downline in between holding down a regular job, spending time with friends, taking the kids to school, pursuing your hobbies, etc?

There’s just no way to pull it off unless you’re super-human.

I know what you might think, though: "What about those people who make a living throwing Tupper-Ware parties? What about the Mary Kay cosmetics ladies who drive the big, pink Cadillacs?"

Ok, I’ll grant you that. There are certain rare individuals who succeed in MLM and who build their businesses the old-fashioned, off-line way.

BUT, most of them had to work like dogs to get to that level. They scrimped and saved in the beginning. They took huge risks and made even bigger investments.

In other words, they did things the hard way, and that’s not what this book is about. Plus, I can promise you that more and more of those people are using the Internet as a part of their overall strategy.

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